I’ve heard that up to 95% of websites will never be found in search engines. Search engine optimization or SEO can turn those poor results around.
I get that most websites are built by businesses who don’t understand the internet. They are not in the internet business, they are in their area of speciality business. But their customers are online and they know their business needs a website to stay competitive.
Terms like internet marketing and SEO are as foreign to them as the concept that spiders crawl websites to rank them. Many only just understand how humans can read their website on their mobile phones now as well as on computers.
Yet, understanding what that means in terms of website design, spiders and optimization…. well owners and business operators are so busy running their business. They do not have time to learn and understand all of that minefield too.
The reality is websites need to be propery set up to be just as friendly for customers, as it is for computer programs.
So real humans can read and view your site on as many different devices as possible. While your website content also includes all the right computer codes, placements, tags, titles and keywords to help search engines like Google, Bing, Yahoo, etc. easily search your site information. To rank it correctly.
This is a job best left to SEO professionals.
Who specialise in keeping up-to-date with all requirements.
The website structure (e.g. WordPress or Shopify) is regularly being updated. To become more secure and improve website features.
Google regularly update the software program used to rank websites. Changing the grading point system they use to weigh up the importance of site elements. These are the keywords, images, titles, headings, links, site maps and even how often the site itself updates.
I’ve heard a few horror stories of website owners who thought they had found a new technique. To get the spiders to see things hidden from human eyes to boost their rankings. Instead they had their website completely banned by Google. When Google suddenly updated the rules and decided they were using “Black Hat” deception, there was often no way to appeal that decision.
Websites could just disappear from search results. All traffic or website visitors would suddenly stop. Businesses forced to close because they no longer made any online sales.
Professional SEO services will maintain best practices. Understanding the limitations of what spiders need while still being visitor engaging.
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