A well designed website will give your business an advantage. Websites are no longer just needed by businesses which offer online shopping or e-commerce.
(Quote source: WebVisible Survey)
Your consumers are searching for you online. Because they no longer use phone books to look up your number; they search online.
Since the COVID-19 pandemic began, more and more people are researching online and visiting physical locations less. It is now normal for all businesses to have websites. With customers are expecting more than just the old business card style websites.
No longer will a simple website with just a flash photograph, or just one image of the business card, impress your online customers. I have seen some websites who have only included their contact details as an image.
Imagine the frustration of customers wanting to make contact, they pull out their mobile phone and do a search for your business. once they manage to find your results, they go to your website. They (hopefully) find and click on the phone number in that image on their mobile. They are expecting to be able to use click to call technology but nothing happens. If they don’t have a pen and paper with them, it is highly likely that you’ve just lost that customer.
“70% of Mobile Searches then Call A Business Directly from Google Search results”
source: Google
Remember that mobile and even voice search are important features for your website to include.
What consumers expect of business websites today
You need a website designed specifically for easy information access. Which provides the information your customers are wanting to find about your business in easy to search, find and read formats.
This includes opening hours, parking information, disability access, product reviews, even videos and links to other social media profiles. Or as much information about your business, it’s products and range that you can.
Websites today MUST BE viewable across a range of devices. For instance, many sites look fantastic on large laptop and desktop computer screens but refuse to load properly on mobile phones and tablets. Or even worse, browsers and search engines can reject potential clients from your store information if your site is unable to be read by screen reader devices.
Local businesses don’t just need a website. You need a website design service which offers a comprehensive strategy. Specifically designed to help your business grow.
A comprehensive website design service includes:
- A Contact system, your clients actually want to use (Like Teal Assist)
- Fully optimised design, to be viewable on any device, not just mobile
- WCAG Compliance & Disability Accessibility features
- Google Business Profile integrations
- Google Maps for directions to your location
- Installation of analytics, tools, plugins and apps to help you get the best metrics, analysis and results
- Forefront Search Engine Optimisation (SEO services)
- Meta tags and schema
- Great looking design to represent your business
Website design services for all businesses. Specialising in Adelaide’s northern suburbs. Those local areas in and around Salisbury, Playford and Tea Tree Gully councils. But also available worldwide.