One way to compliment your GBP profile is by using updates and building your GBP Knowledge Panel. Updates help fill out your Google Business Profile (previously known as Google My Business or GMB) Knowledge Panel, both visually and with information. Providing prospects and customers with the latest, up-to-the-minute information they are looking for when they do a Google search or Maps Search and read your businesses profile. Photos and updates appear right under a businesses name and contact information, the best position for visibility in mobile results.
Adding Updates to Your GBP Knowledge Panel
Update posts can be used to:
- Promote events, products or services
- Promote other published articles, product photos or videos
- Announce Awards or Certifications
- Attract more customers
- Provide information
- Advise of staffing changes
- Drive conversions
The best posts are brief, colourful, promotional with a clear call to action to drive results. They can be added from your Business Profile on Google by selecting to either Add update, Add Event , or Add Offer. Maintaining a posting schedule is essential to remain current. Utilising offers can be a back up plan for drumming up business during those quieter times in your business calendar.
Google will display colourful and clickable buttons to allow your customers one-click access to Book, Order Online, Buy, Learn More, Sign up and even Call Now directly from the button you select.
Adding an Offer allows you to include more details with your Post. Such as times and dates, Terms and conditions, Voucher codes or a View Offer Link to redeem the offer.
As you are building your GBP knowledge panel, it will compliment, or pair together with, your GBP profile. Businesses with posts take up larger spaces with their GBP Knowledge Panel. Helping your business to visually stand out more from competitors.
Cross posting between GBP and Facebook or Instagram helps, in turn, to build your social media profile. Whilst your posts won’t directly influence your search rank, the interactions and engagement can. Higher social media profiles, produce more interaction leading to better GMB rankings indirectly because of ‘real’ reviews and posts views
Contact me now to book a strategy session. One which considers how your online presence can grow your business for you.