Having a website for your business is not enough. Businesses need Search Engine Optimisation Services to help their websites be found and get higher listings in Google, Bing, Yahoo and other search engines.
SEO stands for search engine optimisation and has been described as the work that goes into a website to get them to appear organically on the first page of Google. Organically means not paying for advertising to appear as one of the top 3 results on a page.
People are searching online more and wanting to access information fast. 70% of customers buy from businesses that they find online. Which means your business needs to be on the first page of search results. Or potential customers may not even know that you exist.
“Data from the research suggests 62% of customers will stop considering a small business if they can’t find information about it online. The report found 83% of customers believe using search engines is ‘important’ or ‘very important’ when finding a business, and 47% of customers under the age of 40 report using a search engine to find or research a small business at least once a day.”
– Source: https://www.smartcompany.com.au/technology/seo/small-businesses-websites-seo
SEO services include ways to:
- Build search results to increase traffic (website visits)
- Attract customers
- Build your online presence and secure your GMB listing
- Improve your business reputation
- Grow trust and credibility
- On your website and off-site optimisations
- Increase your sites rankings in search engines
- Focused search terms optimised for the biggest rewards
- with measurable and reportable results.
Businesses can do their website SEO for themselves. It does take a lot of consistent work and technical knowledge. So, a dedicated digital marketing agency or SEO specialist is recommended. Search Engine Optimisation Services requires an ongoing strategy. Requiring constant research, tweaking, adjustments and review.
Although some results can be seen more quickly, it is not uncommon to take 3-6 months to see a first page ranking result.
Continuous adjustments are then required to keep on top of competitors and to maintain ranking on relevant positions. Maintaining readability of your website within a constantly updated environment. Google will penalise websites which make mistakes, keyword spam or even if websites become less readable on new mobile device.
Want to stop hiding from your customers and start your SEO strategy today, Contact me for a consultation!